The effect of economic crisis to the marketing strategy of Volkswagen Literature review - 3

The effect of economic crisis to the marketing strategy of Volkswagen in Asian market. The case of Vietnam - Literature review Example In addition to that, the report will also provide some recommendation regarding how the company can deal with the issue. According to Dicken (2007), the automobile industry is adjudged to be one of the most globalised industrial sectors in the world. Similarly, in Vietnam automobile sector is a booming. The major automobile companies operating in the market of Vietnam are Daewoo, Daihatsu, Ford/Mazda, Daimler Benz, Hino Motors, Isuzu, Mekong, Mitsubishi, Nissan, Toyota, Truong Hai and Volkswagen (Ohno and Cuong, 2004). These companies manufacture car of different shapes, sizes, designs and categories (Sturgeon, 1998). According to reports, Truong Hai is the market leader in the automobile sector of Vietnam with a market share of 28.9 %. Next to Truong Hai, Toyota holds 27 % of the market share. The report also pointed out that the overall sales of cars in Vietnam fell by 2 % in the year 2011 thereby reflecting a falling demand of vehicles (ResearchAndMarkets, 2012). In addition to this, due to the Thai flooding the manufacturing process had been also disrupted. Apart from the natural calamities, one o f the major reasons of reducing demand of commercial cars in Vietnam is the global economic crisis. As a result, companies are forced to cut down their operating cost and create a balance between the net income and net cost. Similarly, in case of Volkswagen, the demand of their cars in Vietnam has also reduced substantially. Due to the reducing demand for their cars, the company also reduced the costs pertaining to various operations. Moreover, the global economic downturn also had a substantial impact in the marketing strategy of the company (Volkswagen: Annual Report, 2011). Now in order to uncover, how and in what ways the economic downturn has affected the company, a primary research has been carried out. The findings from the study are presented below. The first research question of the study is related to the

Drug abuse Research Paper Example | Topics and Well Written Essays - 1500 words

Drug abuse - Research Paper Example This research paper will seek to explore the above three topics in drug abuse so that by the end of the paper, the researcher will provide recommendations on how to reduce drug abuse in the American society. The commonly abused drugs are alcohol, cocaine, marijuana, heroin and tobacco. This research paper will analyze and examine the health effects it has on the user. Further, it will analyze the short term and long term effects of the drugs so as to give a clear understanding on the effects of drug abuse. The paper will also research on the effects of the drugs to the non-abusers. Non-abusers can be the family members of the abuser, the community around or even the whole country. The research paper will create more emphasis in knowing the different causes of drug abuse for different groups of people. After understanding the causes of drug abuse and the effect it has on the society, the paper will also seek to evaluate the effectiveness of the available control measures. A person begins to experience massive deterioration in health with the starting of use of illicit drugs. The different health costs that were incurred in America in the financial year 2007 lists the number of patients who had been admitted to the hospital and the reason or the cause of their admission. It was found out that the subtotaled health cost rounded up to $11,416,232. The detailed description when given was found to be specialty treatment included $3,723,338. The specialty treatments included a huge population undergoing detoxification, residential, outpatient whose primary abused substance is an illicit drug. It was also noted that most of the people who were the patients of drug abuse were found out to be affected by diseases such as HIV, hepatitis C, hepatitis B, tuberculosis, poisoning and the likes. The latest census reports that about one million of the people of America are living affected by HIV and AIDS due to drug